Known for his performances on TV's Never Mind The Buzzcocks, The Stand Up Show and Channel 4's Comedy Lab, Adam has also won several awards for his sell-out stand-up shows.

He will oversee proceedings and provide entertainment at this year's Products of the Year Awards on Friday, May 13, which will see industry guests enjoy a drinks reception and three-course lunch, as well as the awards ceremony itself.

Deadline for entry to the awards is February 14. To enter or book your place at the ceremony, visit www.productoftheyear.biz