Amtech Braced For Surge In Home Improvements
Published: 15 September 2016
Amtech continue to meet increased demand in the DIY market with an exciting new decorating product range. The new range has been carefully designed for the growing DIY home improvement market.
Amtech pay close attention to market trends to ensure their stockists can pre-empt and respond to consumer demand; ensuring they have a choice of products available for every customer. According to research from GMI/Mintel, 62% of homeowners plan to purchase products for decorating in the next 12 months and Amtech is ready for them!
The UK DIY market has predicated growth of plus 5% every year, with an estimated value of £13,783 million by 2018. With the top segment of DIY consumers wanting decorating products, Amtech have responded with a new decorating range which will be available to stockists from September 2016.
Amtech's new decorating products include the No Bristle Loss Range - Vintage Handle Series consisting of four paint brushes with a 'no bristle loss' design for a smooth finish. These brushes with their distinctive vintage handle are suitable for use with emulsion, varnish and oil-based paints. All brushes within the range are designed for an excellent paint pick up, even paint offload, and effective coverage. As well as individual sizes - 12mm, 25mm, 38mm, 50mm, 63mm, 75mm and 100mm - Amtech also supply the Vintage Handle range in three and five piece brush sets.
For those customers looking for decorating tools with handles designed for comfort and a soft grip, Amtech's new No Bristle Loss Comfort Range provides the solution. Featuring the same 'no bristle loss' technology as the No Bristle Loss Range - Vintage Handle Series and synthetic filaments for great pick up, paint offload and coverage, this range also comes in the same sizes and brush sets.
Amtech also has a solution for cutting into corners with the No Bristle Loss Angled Comfort Range. Featuring two brushes with the same high standards of design and functionality as the Comfort and Vintage Handle ranges, these come in 38mm and 50mm with a comfortable soft grip handle.
For achieving great paint coverage the new Roller Range of ten products includes roller frames and roller sleeves for every application. Roller frames come with Amtech's comfort grip, and sleeves are available in a variety of pile lengths, and microfibre or mohair options. All roller frames ensure an even roll and smooth paint offload. Amtech's roller sleeves, either in mohair or microfibre, offer far superior quality and functionality to standard polyester sleeves. These are designed for a great paint pick up, to minimise splash, a smooth application, and excellent coverage with minimal hair fibre loss.
Finally, Amtech have also launched Decorating Kits with a choice of four kits featuring paint trays, roller frames and roller sleeves from the Roller Range. Designed to meet the needs of DIY customers completing home improvements and decorating projects.
Amtech complement their product ranges with customer-focused point of sale material, packaging and online support. With the new amtechdiy.com website designed to answer customers' DIY questions in an innovative and informative style, Amtech aim to provide DIY customers with the best support in the industry.
The 'friendly face' of DIY Amtech's packaging in the new decorating range also helps customers choose the right tool for the job, and get the support they need to complete their home DIY projects.