Cutlery and gifts brand Arthur Price has joined BHETA following discussions at the Autumn Fair.
The Lichfield-based company was founded in 1902, with generations of family members now running it today. The brand has seen many changes over the years following changes to families eating habits and a desire for more contemporary and 'everyday' products; the company has also worked with leading designers, including Lawrence Llewelyn-Bowen.

BHETA's housewares sector director, William Jones, commented: "I am thrilled that one of the greatest names in English housewares craftsmanship and heritage has joined BHETA. It can only add yet another layer to BHETA's ability to pull together the very best in retail, distribution and manufacturing partnerships and deliver fabulous results for everyone by so doing."

Simon Price, Arthur Price ceo added: "Our strapline is 'Be Part Of The Family' and I look forward to being part of the BHETA family, supporting the work it does on behalf of the industry and the benefits it brings to firms of all types and sizes."