Essential reading for retailers and suppliers in the home improvement market

B&Q helps DIYers plan ahead

Published: 22 August 2011
DIY chain introduces 'Rain or Shine' weather predictor to its website, enabling users to plan their DIY or garden project for the coming Bank Holiday weekend, whatever the weather.
B&Q helps DIYers plan ahead
The online tool allows users to choose or predict the weather, from sunny to drizzle or even heavy rain, and then provides a suggestion of suitable DIY projects that can be carried out for each forecast.

For each project, a full list of different DIY jobs are provided, such as building decking, setting up outdoor lighting, painting walls or planting in the garden. A number of 'how to' videos are also available to help users complete the tasks, while the retailer is also offering '3 for 2' deals on a wide range of garden and DIY products over the Bank Holiday weekend to help encourage spending.

B&Q is supporting the Rain or Shine campaign with national advertising in print and broadcast.

Meanwhile a survey by the retailer has also revealed that more women than ever are indulging in a spot of DIY. A study of 2,000 British women found that seven in 10 are now happy to do it themselves, with 82% saying they would rather paint a room themselves than leave it to a partner or relation. Almost half of women surveyed would also be happy to build furniture.

In fact, 73% of women feel they are just as competent at basic DIY tasks as men and this trend has also been seen at B&Q's You Can Do It centres, where more than 50% of those enrolling to DIY classes are female. The most popular classes are tiling, shelving and plumbing.

Comments


(Your email address will not be published)
1 + 9 =  
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark
*

Latest reader comments

re: Latest update on Green Homes Grant and implications for homeowners and landlords

John Hart
After applying for a green homes how long will it take for a decision? thanks...

re: SX Rainproof Exterior Caulk

Wally
I need the exterior sx rain resistant caulk! Can't get it anywhere so please help! How can I order it? Need it yesterday...

re: BCT can replicate any material in a ceramic tile

Christina Tiritanou
Not sure if you can help as I require a tile which has the measurements of 6”x 6”? Thank you....

re: Latest update on Green Homes Grant and implications for homeowners and landlords

colin thompson
SarahVery clear and helpful information.Thanks...

Most read stories