B&Q starts 'biggest ever' sale on Christmas Eve
Published: 22 December 2009
B&Q will slash prices this week in a sale that will see prices cut by up to 50% from Christmas Eve.
The Christmas sale, B&Q's biggest ever, will give shoppers more time to buy before the VAT rate reverts to 17.5% on January 1.
B&Q are understood to have invested almost £200m in the sale, which is likely to force rivals Homebase, Focus and Wickes into making similar cuts, potentially sparking a price war.