B&Q to partner Sentebale at next year's RHS Chelsea Flower Show
Published: 30 November 2012
B&Q will partner Sentebale, a children's charity founded by Prince Harry and Prince Deeiso of Lesotho, at next year's RHS Chelsea Flower Show, with a garden designed by landscape designer Jinny Blom.
The charity supports Lesotho's most needy and vulnerable children, many of whom suffer from extreme poverty and are affected by the area's HIV/AIDs epidemic. Sentebale means 'forget me not' in Lesotho's native language of Sesotho, and it was set up in 2006 in memory of the two Princes' mothers.
B&Q's work with the charity aims to raise awareness both in-store and online, and a campaign will launch around Mother's Day 2013 in the build up to what will be the 100th RHS Chelsea Flower Show.
B&Q ceo Martyn Phillips said: "Through this partnership we are keen to build awareness for the charity and underline the importance of family and community across all our stores. This is about bringing our Chelsea partnership to every community in which we operate so that families all over the country can celebrate the tradition of the RHS Chelsea Flower Show in its 100th year whilst raising funds and awareness for Sentebale."