B&Q vows to beat competitors on price in longest-ever winter sale
Published: 16 December 2011
B&Q has promised to beat any price on kitchens and bathrooms in its longest-ever winter sale, which will run from today up until the beginning of March.
The retailer's £60m price investment will see reductions across the kitchen, bedroom and bathroom categories, as well as a four-year interest-free credit offer to help customers spread the cost of their investment.
The promotion, aimed at giving customers a "clear, unbeatable value message", is backed by a £5.5m marketing campaign with TV and press ads centred on the theme of memories.
Business development director Ian Herrett said: "Cash-strapped times call for creative customer-driven campaigns. We recognise that customers have got less money in their pockets yet they still want to add value to their homes. We're on a mission to help customers improve their homes; offering kitchens and bathrooms at industry-beating prices over a longer period of time and a four-year interest-free credit just made it easier than ever."
The offer spans B&Q's range of 29 kitchens and 12 bathrooms to take away from store, as well as a range of 24 custom-designed Cooke & Lewis kitchens and 25 bespoke bathrooms available for order and installation.