Bayer Garden is celebrating a very strong start to the season, says the company, performing ahead of the market in its key product categories and gaining market share across the board.
Attributing the success to the strength of its sales and marketing strategies, the company expects to see demand continue to grow throughout the season. In particular, in pest and diseases between January and March, Bayer Garden's total sales grew by 46.3% year-on-year for the same period, while the total market grew by only 22.4%.

In houseplant care, where Bayer Garden retails Baby Bio, the total market grew by only 4.3% compared with Bayer Garden's reported growth of 18.1%, representing an increase in market share of 5.7%. The company also performed ahead of the market in the crucial weedkiller category.

Bayer Garden head of marketing Paul Lerigo explained: "We are delighted with our performance so far this year. Ahead of the market in every key category is almost unprecedented but we are not complacent. Our success can be attributed, in large part, to the work we have done in understanding better the in-store buying behaviour of shoppers in order to evolve our ranges, packaging and merchandising. The radical development of our weedkiller range, for example, has provably cut the walk away rate and so driven up sales."

He concluded: "We have seen total market sales bounce back in all categories this year compared to last year, which is natural considering the difference in weather. But it is our sales and marketing strategies that have meant we have outperformed this natural boost."