Bayer will continue TV ads next spring
Published: 26 September 2012
Bayer Garden's weedkiller range will continue its TV campaign in the spring of 2013 following its successful run this year.
The ads aim to show consumers "a straightforward solution" to the problem of weeds taking over the garden during spring and summer months. "The advertising campaign will show them exactly that and so will create interest in our weedkiller range and drive purchases," said Bayer's product manager for weedkillers Alison Mulvaney.
"We know from the feedback we received after this year's campaign that viewers of the advertising liked and understood the product better as a result."