Eliza Tinsley's Peter Stone will take up the role in the New Year.
Mr Stone, currently sales and marketing director for Eliza Tinsley Ltd, has accepted the role of DIY sector director for the British Home Enhancement Trade Association (BHETA).

He has been with Eliza Tinsley, leading UK supplier of chain, rope, hardware and accessories, for more than 15 years and is well connected throughout the DIY and hardware industry. He will take up his new role at BHETA on January 2, 2010.

BHETA's DIY chairman John Grayson welcomed Peter to the Association. "Peter has a fantastic knowledge of our sector and a huge wealth of experience that we will be able to put to great use for our members. The BHETA board is delighted he is joining the Association. We feel sure that Peter's industry connections and understanding will improve our ability to look after our DIY members well."

Mr Stone has held company board positions for the past 22 years and has been heavily involved in negotiations with retailers and merchants at all levels and of all sizes.

His appointment follows the departure of BHETA DIY and brushware sector director Andy Vaughan last month, as a result of a "restructuring of the board membership".

Mr Stone said of his new position: "I am looking forward immensely to my new role within a very strong BHETA team and hope that I can bring my experience to bear to the benefit of members and add to the strength of the Association. The DIY industry deserves the best possible trade body to represent its interests and I'll be channelling all my energy to help deliver that along with my colleagues at Federation House."

Will Jones has now taken up his role as Pam Plant's successor as BHETA housewares director, while ceo David French has announced that he will step down no later than the next agm.