Essential reading for retailers and suppliers in the home improvement market

BHETA gains two more major home and DIY brands as members

Published: 26 September 2014
Magimix, the inventor of the food processor, and decorating products manufacturer, LG Harris, are the latest members to join the British Home Enhancement Trade Association.
From its initial creation over 40 years ago in France, Magimix has become famous for products designed to make life simpler for the serious cook. Most have their roots in professional products designed for commercial use.

BHETA home enhancement sector director Will Jones commented: "Magimix is one of the great brands in the small domestic appliance sector and indeed in housewares generally. We are delighted to welcome Magimix to BHETA especially as the credibility of its heritage and expertise can only add to our ability to create really good business development opportunities for all our members."

Meanwhile, the addition of LG Harris means that yet another well-known painting and decorating brand is now part of BHETA. Founded in 1928, manufacturer L G Harris was awarded the Royal Warrant in recognition of product excellence in 1961 and boasts a strong product portfolio of world-class decorating products.

LG Harris global sales controller Phillip Vallender praised BHETA when commenting on the news: "LG Harris is delighted to sign up with BHETA. The trade association has transformed in the last couple of years and its partnership with the UK&TI is a real example of how relevant it is to supplier companies today. In fact that's one of the main reasons we are delighted to be associated with such a progressive organisation. Having recently attended one of BHETA's seminars it is clear they have many elements of support available to us as well as a professional and passionate approach that will no doubt help our business grow further globally. We look forward to working closely with them for many years."

BHETA home improvement sector director Peter Stone said of LG Harris' decision to join the association: "L G Harris is a significant DIY supplier with a great history and reputation. Great names and a great range of categories within both home improvement and home enhancement both add to our ability to create really good business development opportunities for all our members."

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