Parasene is the latest garden brand to join the British Home Enhancement Trade Association (BHETA).
Parasene, which is a division of H & E Knowles Lye, produces branded garden products and is particularly known for greenhouse heaters and the Parasene Weed Wand. Based in the Black Country, it trades throughout the UK and exports widely as well.

Matt Evans, sales and export manager of Parasene, said: "Joining BHETA is a great way of developing additional networking and retail engagement opportunities as we expand our traditional areas of interest both at home and overseas."

BHETA home improvement sector director, Peter Stone, added: "Parasene is a great garden brand with heritage and reputation on its side, so it's very good news for BHETA that it can attract this sort of company. Parasene can only add to our credibility in the sector and increase our ability to create really good business development opportunities for all our members."