The British Home Enhancement Trade Association (BHETA) is to host a half-day briefing session for members planning to exhibit at this year’s Exclusively Housewares and Exclusively Electrical Shows.  The briefing takes place on March 1 at Federation House, Vyse Street, Birmingham.

Speakers will include exhibition organiser Simon Boyd, who will introduce the Christmas Show, as well as several new features, trend forecasters, Scarlet Opus and Pam Ballone of PBM, who is marketing the 2018 shows. 

The briefing will include an ‘exhibitor masterclass’ enabling exhibitors to get the best out of their presence at the show through product demonstrations, product trails and product display.

BHETA housewares sector director Will Jones explained: “The Exclusively Shows are a very exciting opportunity for suppliers, retailers and opinion formers, having established a reputation for predicting commercial opportunities for the year ahead. The briefing forum is aimed at those wishing to find out more about upcoming trends in the housewares and small electricals retail market, and how they can be used to enhance exhibitor presence. 

“It will also be a great introduction to the shows for first time exhibitors with the Exclusively team on hand to answer questions and offer advice.”

Companies interested in attending the briefing should contact Will Jones on wj@bheta.co.uk or the BHETA member services team on 0121 237 1130.