BHS to relaunch in UK as new online retailer
Published: 26 September 2016 - Jenny Wonnacott
Following its collapse into administration earlier this year, BHS is set to relaunch in the UK as an online retailer selling a range of lighting and home furnishing products.
The product range incorporates 75% of the most popular online items sold by the retailer before it went into administration. BHS.com will open for business on Thursday, September 29, and over the coming weeks will be adding new ranges to its offering, including kitchen and dining ware as well as clothing items.
It has also developed a new online platform which it promises to be "one of the most customer-friendly in the market." BHS bosses have also promised customers will be able to order and check out with just two clicks as well as log onto the website with one device such as a mobile phone, and continue their shopping experience on another, such as a laptop or tablet.
The new BHS, which will be headquartered in London, has 84 employees – the vast majority of whom worked for the retailer before it went into administration.
Managing director David Anderson will be overseeing the launch of the new UK online business, with a view to recruiting an executive at a later date to run this operation. He said: “We are thrilled to be relaunching this iconic brand back into the UK. It had a loyal customer base with around 1.2 million British shoppers who bought from us online, and for our relaunch we have managed to secure many of the products they liked the most.
“In addition to this, we have developed a new specially designed online platform for our UK business so we are not inheriting any legacy systems, and we were able to recruit the majority of people who worked on the profitable online and international operations of BHS before it went into administration.
“So although we are starting again in the UK, we have a number of advantages over a typical start-up. We are nimble and efficient, but with a great brand, strong customer base and a proven and dedicated team.”