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Bissell's heavy petting

Published: 23 July 2008
New pet family range highlights brand's commitment to pet care.
Bissell's heavy petting
BISSELL, the originator of deep cleaning has moved in to the pet care sector in a big way with an extensive new portfolio of pet-cleaning specific products.

The company's international markets director Charles Gordon says: "We've had very good pet-related cleaning formulae, but we've now extended this offering by bringing in strong pet cleaning machines. Our new range probably amounts to the biggest offering of pet cleaning products in floorcare.

"Developments of previous successful BISSELL appliance formats, our 'pet family' comprises these new machines - Lift-Off Pet Spin Power, QuickWash Pet, Pet Hair Eraser, Pet Pack, supported with an armoury of pet cleaning formulae.

"The UK's pet industry continues to grow.
It's a big market - almost one in two households own a pet. Cats and dogs are the preferred companion - that's around 7 million of each. Let's not forget our other furry friends too - pet rabbits, hamsters, gerbils, rats total around 0.3 million.

"That's a lot of pet hair being molted in our homes -and it's not the easiest of things to remove - plus what's the best way to remove those little pet mishaps on the carpet?! We have the cleaning solutions and we're helping retailers really get to grips with the undoubted sales potential open to them. It's a family of pet care products to make every pet lover purr!"

"As our newly introduced Healthy Home vacuum cleaner indicates, people are far more health conscious. They want a healthier home environment and pet hygiene is a key area, where consumers are seeking the right cleaning products with the performance, features and benefits to help them achieve this simply and effectively."

New Pet Hair Eraser
Features '2X' cyclonic action providing superior suction for even more thorough dirt and pet hair pick-up.

The machine's Clean Zone features the Pet Hair Lifter, which grabs pet hair, so it's more easily removed, and a flexible Pet Contour Tool which bends and flexes to loosen pet hair stuck on curved surfaces such as stair edges, suite arms, cushions.

The Pet Turbo Brush with its rubber 'teeth/fingers' efficiently grabs pet hairs, loosening them so they can be removed and sucked up by the rotating power brush.

Its cyclonic action and HEPA media filter ensures better cleaning, capturing 99.9% of pet dander, dust mites, pollens.

Spec
· Scruff resistant bumper - edge-to-edge cleaning.
· All surface cleaning - seven height adjustments.
· Easy empty dirt container, filter check indicator.
· 14 ft 'twist & snap' reinforced stretch hose.
· 35 ft power cord with easy release mechanism.
· Large, easy to manoeuvre wheels.
· Washable pre-motor filter.
· Ergonomic loop handle.
· Accessories - extension wand, crevice tool, dusting/upholstery tool.

Available from around £149.99.

More BISSELL information: phone 0870 2250109 or check out:
www.bissell.com
www.bissell-allrounder.com
www.licensetospill.com
www.the2x.com

BISSELL - WE MEAN CLEAN!

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