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Black Friday boosts retail sales in November

Published: 15 December 2016 - Jenny Wonnacott

The quantity of goods bought in retail was estimated to have grown by 5.9% this November compared with the same month last year, with all shop types showing growth.

Non-store retailing did particularly well, with volume up 29% and value up 27.3%.

The quantity bought grew by an estimated 0.2% compared with October, with household goods stores reporting that Black Friday had done wonders for business. The value of goods bought increased by 5.9% compared with November 2015 and by 0.5% compared with October.

Black Friday contributed to a busy month for retail in November
Black Friday contributed to a busy month for retail in November

Looking at household goods stores, quantities bought were up 6.7% on last year, with value up 6.1%. Average store prices decreased here by -0.6% and average sales stood at £0.7bn.

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