Market intelligence firm Insight DIY – the brand behind the consumer-facing Kitchen and Bathroom Compare websites – has announced a new strategic partnership with Brand View, which specialises in providing price, promotion, product content and online product-positioning analytics.

The partnership will leverage Insight Retail Group’s (IRG) industry knowledge and existing customer relationships, along with granular SKU-level data and analytics from Brand View, in order to help retailers and brands monitor the Home Improvement and garden marketplace in real time.

Brand View and IRG believe this service will enable retailers and brands to transform their management of product pricing, promotion and assortment, both in-store and online.

“Transformation in our industry requires a combination of technology, business intelligence and consulting expertise,” said IRG managing director Steve Collinge. “Brand View is an ideal partner for IRG. Their national and international presence, breadth of service offerings, retail expertise and robust development capabilities will provide exciting new solutions for both retailers and suppliers across the UK home improvement and garden industries… For the first time, the combination of Brand Views powerful software and IRG's retailer and category understanding will mean retailers will have access to dynamic price comparison baskets and pricing index data for any home improvement and garden category across any bricks and mortar and pure play retailer.”  

Brand View managing director Bruce Dove added: “In today’s highly-dynamic environment, home improvement and garden brands and retailers are looking for increased market intelligence, increased agility, and ways to create competitive advantage. We are excited to deliver a compelling new proposition which will help them realise those aspirations.”