This week is National Apprenticeship Week, a five day celebration of the great work that companies and apprentices are achieving together across the UK. The campaign gives both companies and apprentices the opportunity to showcase the benefits that an apprentice can bring to an organisation and how they can help employers to drive their organisations forward.

As beneficiaries of one of the UK’s few digital marketing apprentices1, Building Supplies Online is giving their full support to this initiative. Each day this week, the company will be taking part in the #BlazeATrail social media challenge, where digital marketing apprentice, Jack Harper and Louise Austin, head of marketing and Mr Harper’s manager, will be sharing their insights on the apprenticeships. Each day will focus on a different attribute of the scheme – yesterday was B for benefit – so it will focus on outlining the benefits for potential apprentices and employers.

Louise Austin, head of marketing, explained: "We are strong advocates of the national apprenticeship scheme. Jack’s participation and contribution to the marketing team has exceeded our expectations and within a very short time, his work was delivering commercial benefits to our business."

On Wednesday 6 March, Mr Harper will join apprentices across the UK on a Twitter Takeover day, based on the hashtag #askanapprentice. He will be answering questions from anyone who may be considering an apprenticeship, outlining what it involves and sharing his experiences. In parallel, Ms Austin will be available to give the employer’s perspective and address any questions or concerns that prospective employers may have.