Furniture and homeware retailer Cargo has opened it first outlet within a Blooms Garden Centre.
The store in Solihull will take over 4000 sq ft of Blooms and is according to the firm the 'first foray' into what will be a series of concessions.
Cargo, which is more than 130 years old, plans to use the concessions to offer consumers more access to its range of kitchenware and bathroom accessories.
Cargo managing director, Clive Gilbert, said: "We're delighted to open a new concession store.
"We have, for some time, wanted to bring the Cargo experience to the area and this opportunity allows use to reach more customers."