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Carl Kammerling celebrates strongest sales in seven years

Published: 28 February 2014
2013 was a milestone year for the hand tools and security supplier, who reported a significant increase in sales thanks to a number of marketing-led and sales driven initiatives.
Carl Kammerling attributes this success to significant growth in sales through internet and key accounts, whilst the Irish market demonstrated a solid improvement in trade.

The company launched a host of new and improved products under its C.K tools, C.K Magma, Kasp Security and Avit brands, which alone delivered nearly half a million pounds for the business.

Ending the year on a high, Carl Kammerling's new retailer Christmas campaign also drove festive sales up by 45% year-on-year.

As a result, Carl Kammerling has stepped up its 2014 programme of activity with a raft of new products and promotions, all designed to help further boost retailers' profit margins. Digital marketing, along with supporting key product ranges will be a key focus in 2014.

With 58 growth projects scheduled for 2014, the company is confident it will deliver impressive revenue streams for its customers.

To support Carl Kammerling's ambitious growth in 2014, the company has appointed two new members to the marketing team and enhanced the sales team with appointments in Ireland and France.

Carl Kammerling md Tom Meyerratken said: "The business is now perfectly positioned to build on our solid performance in 2013 and deliver on the ambitious growth targets for 2014. We have a robust activity plan in place and high calibre people on the ground to make sure it happens."

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