Swedish retailer Clas Ohlson has debuted a new TV ad this month to support its A Better Home campaign, created to encourage people to use their smartphones more wisely and enjoy their home, when they’re at home.

The advert features a mother whose home is invaded by things such as work emails, current political and social issues, celebrity gossip and social media, driving a physical barrier between her and her family. It ends with the phone being put down and the family spending time together, and the strapline “Are you actually at home, when you’re at home?”

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