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Colourful campaign

Published: 3 June 2010
Following a 3% year-on-year increase in volume sales in the multiples over the Easter period, Plasti-kote is now gearing up to promote its 2011 colour campaign.
Colourful campaign
The International Colour Authority has identified the key colour groups for Spring/Summer 2011 as fresh Nordic brights, scorched desert shades, soft milky pastels and subtle volcanic darks. With 65 colours in their Super range, Plasti-kote has put together a comprehensive PR campaign to promote the colours that complement
these groups, which will be presented to buyers in the coming months. The pictured vases have been sprayed
in Plasti-kote's soft milky pastels collection.

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