During April, Home Hardware retailers will collectively distribute over 1.1m Home & Garden brochures and leaflets, an increase of over 4% on the previous year.
The price-aggressive Spring Deals promotion features big savings on brands including Bosch, Flymo, Levingtons, Wilkinson Sword, Gardman, Haxnicks, Hozelock, Dulux, Ronseal, Horwood, Russell Hobbs, Morphy Richards, Kenwood, Vax, Vileda and Salter.
New product ranges include indoor and outdoor water features, fun garden scarecrows, own-label water guns and terracotta pots.
Home Hardware has also repositioned the overprint block to the top of the front cover page and updated retailers' overprints to ensure their message gives maximum impact to consumers.