DK Tools is delighted to announce that it has won the prestigious ‘E-Commerce Solution of the Year’ award for the introduction of a ‘silent sales assistant’ onto its transactional business-to-business (B2B) website.

Organised by Retail Systems, the leading website for senior-level technology and business decision-makers in retail and e-commerce, the awards celebrate excellence and innovation in the retail sector.

The way the ‘silent sales assistant’ works is simple yet ground-breaking. If a product is out of stock online, the DK Tools website automatically suggests an alternative to the user – replicating what a real sales assistant would do face-to-face.

The company received a large number of account registrations during the Covid pandemic, which meant that orders increased dramatically. While this was obviously a positive development for the company, it meant that many online customers were finding that their first choice was not always available. So, instead of asking them to wait until the product was back in stock, DK Tools decided to implement a system which offered an alternative product there and then.

“With the assistance of e-commerce solutions provider Red Technology, we were able to implement the silent sales assistant within just a few weeks, totally transforming the user experience on our transactional website. Users have found the functionality extremely useful,” comments DK Tools Director Ishan Kalra.

In addition to winning the 'E-Commerce Solution of the Year ' award, the system has also been nominated for the upcoming Global E-Commerce Awards.

For more information please contact DK Tools using the details below. If you are interested in becoming a stockist, please register online at www.dktools.com/register.