DLF Trifolium has launched a new seed brand, Turfline, which offers a "unique new proposition for environmentally-savvy retailers and consumers".
Eco Lawn Seed combines a mixture of fine-leaved dwarf Perennial Ryegrass, Red Fescue, Smooth Stalk Meadow Grass and Microclover to create a lawn requiring little maintenance. Microclover means the lawn effectively produces its own fertiliser.

Eco Lawn draws its name from its water-saving properties, with deeper roots reducing the need for watering. For this reason it was recently awarded the Waterwise mark. DLF has launched fresh packaging and supporting POS with the range, as well as QR codes on all new Turfline packaging.