Dreams releases TV ad track as single
Published: 7 September 2015
The success of its latest TV campaign has prompted Dreams to try its hand at conquering the UK singles charts with the release of the track from the ad.
The specialist bed retailer says its cover version of Everything Changes by Take That - an exclusive version of the song recorded especially for Dreams - has generated huge demand for the song from the public.
Dreams says its move is an industry first in the UK.
The advert shows a young couple's life over eight years, from getting married to having a baby, and illustrates how everything changes except their mattress.
The song was chosen to reinforce the message that customers should change their mattress every eight years to ensure a good night's sleep. It was produced by Manchester-based film composer and record producer Richard Bodgers with permission from Take That member Gary Barlow.
Dreams marketing director Lisa Bond said: "When selecting the track for the advert, we wanted something based on the theme of change, and Take That's Everything Changes was top of our list. We're delighted with how our version of this classic song has been received by the public.
"After being inundated with requests, we've decided to take the unprecedented step of releasing the track as a single."
The Dreams single is available to download exclusively from iTunes.