Bubba Brands, whose products include the Hero bottle, has joined the British Home Enhancement Trade Association.
Bubba Brands specialises in thermal and hydration drinkware, specifically mugs, tumblers, sport bottles, sport jugs, kids' drinks containers and 'koozies', all of its products featuring its icon keg shape and the Bubba name.

The company is established in major retailers in the USA and Canada and sells online. It has recently expanded operations to the UK and targets consumers engaged in sport and leisure activities, driving or working or relaxing outdoors.

BHETA housewares sector director William Jones commented: "Innovation is really the name of the game these days and Bubba is known for its distinctive products."