Duck Tape has announced its first ever investment into an extensive TV advertising campaign in the UK.
Duck Tape's head of marketing Alan Murray said: "The TV advertising initiative is part of our strategic campaign to support retailers by communicating direct with their customers."

"By increasing brand awareness among existing customers and broadening our potential customer base, we're committed to supporting retailers and helping them drive sales forward in 2012."

The 30 second adverts will be broadcast from February to May, during peak programming in the run up to Easter and bank holidays, the traditional start of the DIY season. The adverts have been designed to clearly communicate Duck Tape's ease of use and features a 'pass it on' storyline featuring the whole family.

Mr Murray added: "The TV advertising campaign will dovetail with an extensive national PR campaign, all of which is designed to help retailers mazimise on sales during the forthcoming lucrative consumer spending period."