Duck Tape has invested in pitch side advertising at two of this summer's upcoming England v New Zealand Investec Test Series cricket matches.
As well as promoting the brand inside the grounds at Lord's and Headingley, images will be beamed to regional, national and global viewers via Sky and Channel 5.
Duck Tape's head of marketing Alan Murray said: "All eyes are going to be on these high-profile matches which attract huge viewing figures and will give our high-impact, eye-catching brand prominent exposure among some of our core target audiences."
"The England vs New Zealand test matches attract a strong male and family audience so a partnership with this series offering mass exposure is a natural fit and dovetails with our extensive national PR and marketing programme."
The first match featuring the Duck Tape branding starts at Lord's Cricket Ground on May 16.