Dulux initiative seeks top six decorators
Published: 14 September 2015
Dulux Trade has unveiled a new initiative, the Masters Series, to recognise outstanding decorating work amongst tradespeople.
Running from September 9 to December 9 2015, it will seek out Dulux Trade Masters - six of the most skilled decorators from across the trade - who will have their work celebrated as well as receive exclusive rewards including a weekend for two in Amsterdam.
The Masters Series will showcase exceptional examples from across the decorating industry and offer decorators a chance to showcase the most advanced levels of their skills. Judging will take into account improvement of space, use of techniques and expert use of colour.
Judges will also look for entrants who have used their experience to help customers achieve their vision, going above and beyond to deliver the best results.
Dulux Trade marketing manager Samantha Balloch said: "We understand that every decorating job has its challenges, but sometimes incredible skill or determination is required. We want to celebrate the outstanding work that happens every day in our industry, by sharing the lengths that people will go to in order to achieve the greatest finished job, and demonstrate the impact of colour on people's lives and the skill of the people who put it there.
"Some of these modern-day painters have a special something: a flair for colour, a skilled approach to how they use it and a desire to leave a lasting impact that makes a difference to the people inhabiting that space. It's these modern masters that we want to celebrate as champions of our industry."
Both decorators and those who specify their work can submit an entry.
Six Masters are being sought nationally, and each will have their work professionally photographed and be promoted across national, regional and trade media.
Each of the six best entries will win a weekend for two in Amsterdam, the home of Dulux Trade parent AkzoNobel, a logo for use in marketing, an invitation to join Dulux Trade's product testing panel and exposure through PR and Dulux Trade communications.