Containing over 90% natural ingredients, Ecolibrium is a new range of award-winning garden furniture woodcare treatments from Blackfriar Paints, which is already making a big impact amongst retailers.
The groundbreaking solvent-free products feature plant oils (beeswax, linseed) and earth pigments from well-managed sources, which are blended with a small amount of synthetic material to ensure the ideal balance of performance and sustainability.
With considerable media interest, and greater awareness amongst consumers of environmental issues, the new woodcare range enables retailers to offer a truly unique eco-friendly produced - and packaged - garden furniture treatments range.
Ecolibrium Marketing Manager Paul Waller says: "While minimising the environmental impact of our manufacturing process, the range offers superior performance compared to competitive products. They're easy to use, long-lasting - the natural choice for bringing out wood's natural beauty in garden tables, chairs, picnic benches.
"Our aim is to create a 'naturally balanced' range fit for the eco-conscious 21st Century, using as many eco-friendly ingredients as possible. Giving users the best possible end result.
"Ecolibrium evolved from our extensive know-how in paints and resin technology to address the marketplace need for eco-friendly woodcare products. Plus, the new EU directive for 2010 concerning VOCs (volatile organic compounds), which requires less than 130gpl VOC content -our range features under 10gpl.
"Accelerated weathering tests have demonstrated that Ecolibrium products have significantly greater resistance to colour fading than synthetic counterparts."
Natural choice
The Ecolibrium range comprises five products:
Premium Teak Oil - ideal for most hard, soft and oily woods.
This blend of natural oils adds warmth and depth to new and old garden furniture.
Features exceptional weather-resistance, reduces fading from sunlight, restores natural oils.
Available in 500ml (rrp £8.99) and one litre (rrp £13.99) sizes.
Garden Furniture Nourishing Oil - provides UV protection from sun, feeds and enhances old and new wood. Added wax gives enhanced weather protection.
Penetrates deep in to wood grain, replenishes natural oils lost through weathering.
Available in Clear and Honey Glow finishes in 500ml (rrp £9.99) and one litre (rrp £16.99) sizes
Garden Furniture Restorer - blend of natural oils restoring natural colour to grey, weathered garden furniture. Penetrates deep in to wood grain to re-instate natural oils.
Lightly tinted to bring back the wood's natural beauty, it's ideal for use on its own or under Ecolibrium Clear Stain and Seal.
For use on hard or soft wood, this clear finish, replenishes natural oils.
Available in 500ml (rrp £9.99) and one litre (rrp £16.99) sizes.
Garden Furniture Winter Treatment - the natural way to protect garden furniture during winter storage. This special treatment replenishes wood's depleted oils, provides natural resistance to mould/fungal attack.
For use on hard or soft wood, the slow-drying formulation ensures lasting protection.
Available in 500ml (rrp £9.99) and one litre (rrp £16.99) sizes.
Garden Furniture Stain and Seal - its natural oils and minerals enhance the beauty of garden furniture wood. Provides subtle colour with UV protection, while nourishing and sealing wood against severe weather.
For hard or soft wood, this product comes in Satin, Clear, Cedar, Mahogany, Teak finishes.
Available in 500ml (rrp £9.99) and one litre (rrp £16.99) sizes.
Retail support
Supporting the product launch is a marketing campaign encompassing retail and consumer channels - ads, PR activity, striking free-standing merchandiser, PoS.
More information
Retail enquiries - phone: 0191 411 3146; email:
blackfriar@tor-coatings.com
More Ecolibrium range information - visit:
www.ecolibriumpaints.com or
www.blackfriar.co.uk