Under the guidance of its new owners, the Atlantic Group, Eliza Tinsley believes it can offer the best of both worlds - Atlantic's low cost global manufacturing base and a long-established brand.
The company has extended its range of EasyFix builders hardware and aims to be "the UK's no.1 hardware supplier".
Sales and marketing director Peter Stone said: "We are being driven out of our niche market comfort zone into a world of much greater opportunity. We are determined to deliver our vision of providing all our customers with 'the best of both worlds'."