Eurocell Building Plastics has expanded with a new outlet on Freshfields business park in Brighton, bringing the total number of stores to more than 120.
Conservative MP for Brighton Simon Kirkby did the honours by cutting the ribbon at the official opening last week.

The new Eurocell branch incorporates a large counter area designed to be 'easier to shop', a showroom display and improved merchandising and point of sale. The improvements are designed to allow customers to browse among the products, cutting the time it takes to find what they need. Easy-to-understand product displays and step-by-step videos alongside free brochures are also part of Eurocell staff's 'solution-based' approach in the new store.

Eurocell believes its quality assurance and the value for money benefits its customers receive from buying direct from the manufacturer is what has helped keep the business afloat during the recession.

Eurocell regional sales manager Warren Haworth said: "We are encouraging as many trade and DIY customers as possible to visit our Brighton branch.
"The branch has a much-improved trade counter area and a full range of new products, all backed up by great service and unbeatable value."

New additions to the range of products include a 110mm underground drainage system, door canopies and slates.

Mr Haworth added: "We are expecting stocked PVC-U ranges such as roofline and weatherboard to be in high demand from property owners in Brighton as they will provide a low maintenance alternative to the damaging effects of sea air on painted timber."