Fired Earth has selected the Impress Ringo paint can for the launch of its latest range of emulsion paints.
The Ringo can contains 10% less metal than a traditional paint can, thus saving in raw materials and the product's carbon footprint.

Fired Earth spokesperson Nigel Dyer explained the decision: "We apply a huge amount of thought and care into producing the paint that we offer to our customers so why not extend that to the packaging?

"Not only does the new design make it easier to pour paint into a roller tray, but the saving in packaging content allows us to demonstrate to our customers that we are genuinely looking at ways to meet the challenges of social responsibility."

matt.sykes@uk.imp-group.com
www.impressgroup.com