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Fiskars and James Wong spread the gardening message

Published: 15 June 2015
Wyevale's Bicester Avenue garden centre has hosted a special event with Fiskars and its brand ambassador James Wong.
Fiskars and James Wong spread the gardening message
Throughout the day, Mr Wong and the Fiskars team worked closely with the garden centre staff to answer customers' gardening-related questions and queries and to provide gardening tips and tricks.

"These events are really important for us to spread the word that gardening should be fun and not a chore," commented Fiskars trade marketing manager James Karanicolas.

"James Wong has a great ability to connect and educate people about gardening without making it seem complicated. That's a real benefit as there's lots of keen growers and plant lovers who wouldn't necessarily describe themselves as knowledgeable gardeners."

The event also gave shoppers an opportunity to try out Fiskars products.

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