Flopro introduces 'Shop within Shop' theatre concept
Published: 9 November 2016
Flopro stunned the market when the company revealed its revolutionary Flopro ‘Shop within Shop’ merchandising concept at Glee 2016.
The brief given to its designers was to bring theatre to the category, stopping customers in their tracks by providing the focal point for all gardeners’ watering requirements. The units are modular with merchandising solutions to accommodate outlets of all shapes and sizes.
The concept was so successful that the first customer was signed up within an hour of Glee opening. The Flopro range covers the complete watering category through hoses and accessories, reels and carts, guns and sprinklers plus connectors and nozzles.