Chain invites eight agencies to pitch.
Focus DIY has asked eight creative media agencies to pitch for a £10m advertising account.
The retailer is looking for an agency to carry out a comprehensive review of the home enhancement market.
According to reports, the meetings are scheduled to take place over the next few weeks, with a conclusion to the matter completed by May.
Cerberus Investments acquired Focus in July 2007 and installed a new management team led by Bill Grimsey, and finance director Bill Hoskins.