The British Home Enhancement Trade Association (BHETA) has announced the appointment of former Travis Perkins senior digital and trade marketing manager, Stephen Richardson as its new marketing manager.

In the new role, which has been created as part of the Association’s recent restructure, Mr Richardson will report to BHETA COO Will Jones.  He will combine responsibility for the trade association’s overall positioning, profile, product and membership expansion with responsibility for the Exclusively brand, driving the leading housewares and small electricals exhibition which was recently acquired in its entirety by BHETA.

Mr Richardson has more than 20years’ experience of both B2B and B2C marketing roles in blue chip organisations.  Prior to his eight-year career at Travis Perkins, he spent 10 years at Focus DIY, latterly as marketing strategy and development controller. Before that he worked in a senior marketing role for Collectable World Studios, one of the UK’s largest manufacturers and importers of giftware.

He said of his appointment: “I’m delighted to be joining BHETA.  It is an exciting move for me, when you consider the challenges and opportunities in the home enhancement industry at the present time. I am looking forward to getting involved in promoting the benefits of BHETA membership and in developing the wide range of products it offers from lobbying on key issues, to exhibitions, export and retail engagement to market data, networking and sector contacts and expertise.  This role is all about adding value to member businesses and to the home enhancement sector as a whole.” 

BHETA COO Will Jones added: “Stephen is a vastly experienced marketeer with in-depth knowledge of the market sectors we represent from many perspectives.  I look forward to working with him and welcoming him to the BHETA team.”