Formica Limited has appointed Richard Crisp as the new Axiom by Formica national sales manager.
Mr Crisp will be responsible for driving sales development of Axiom in the UK and support for kitchen studios and distributors.
He moves to this role after holding the position of business development manager for Formica Limited in the Midlands for five years, and has also held sales and quality management positions at Integra Products, developing an excellent understanding of the consumer market.
Mr Crisp said: "The Axiom by Formica brand in the UK is well recognised and respected, and ideally placed for current market conditions when consumers are improving their homes rather than moving and are also looking for excellent value. I know that the coming months will be a really exciting time for Axiom, and that there is plenty of opportunity in the market to develop the range."