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Garden centres back Cultivation Street campaign

Published: 29 June 2015
Leading garden centres, Kew Gardens and The Princes Foundation for Building Community are all getting behind national gardening campaign Cultivation Street in 2015.
Garden centres back Cultivation Street campaign
The initiative, now in its third year, aims to engage communities in creating sustainable open spaces. It is sponsored by the Horticultural Trades Association (HTA) and the Sunday People.

Launched by TV gardener David Domoney in 2013 and offering £20,000 of National Garden Gift Vouchers annually in prizes, Cultivation Street has already attracted thousands of entries from across the country.

And this year is set to be the most successful yet, with record numbers of entries and the support of garden centre chains Dobbies, Squire's, Haskins, Strikes, Notcutts, Frosts and Hillview.

Each of the centres is displaying prominent Cultivation Street signage, entry forms and offering advice and planting information alongside their usual service.

Entrants can choose from a series of categories. They are: Cultivation Street - the street with at least three consecutive eligible gardens; Multiplication Street - the street with the most consecutive front gardens taking part in the competition; Transformation Street - the community that has enjoyed the most dramatic transformation; Inspiration Street -the most inspirational gardening story across the country; Sustainability & Community - the gardening project that has most demonstrated an understanding of natural harmony and sustainability; Pollination Street - the best community gardening project aimed at creating a space for wildlife to flourish; Germination Street - a community group developing a gardening project for the first time; and Cultivation School - the school that has involved pupils, families and staff to create a garden within its grounds.

Cultivation Street founder David Domoney said: "We're all about getting people back into their gardens and community spaces, working together and pooling their talents and enthusiasm for everyone's benefit with the support of the horticulture industry.

"So I'm delighted the industry's getting behind Cultivation Street. To have luminaries like Kew Gardens and The Princes Foundation for Building Community on board - as well as fantastic support from the UK's best garden centres - is just amazing!

"There's still a lot of work to do. But if, as an industry, we can continue working together to encourage a life-long love of gardening, I believe there is a lot we can do to turn this around."

HTA director general Carol Paris added: "It's fantastic this year to see the industry rallying around a high-profile media campaign that truly brings out the best in UK horticulture and encourages people to support this vital British business that provides so many jobs and so much enjoyment for people."

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