GARDENA has announced the continuation of its work with YouTube sensation, author, and Grow your Own expert Huw Richards. The leading watering and hand tools brand will be working in close collaboration with Huw on a range of marketing activities across 2024.

Returning for his third year as ambassador for the brand, Huw will work with GARDENA across both brand channels and his own social media platforms, sharing his invaluable gardening expertise, as well as supporting on new product launches and events. 

As the leading supplier of high-quality gardening tools and irrigation systems, GARDENA’s work with Huw will aim to highlight the importance of gardens as a space to grow, become close to nature, and also place of recreation and enjoyment. As well as this, Huw’s passion for regenerative food will see him giving insights into organic food growth.

Sarah Bentham, UK Marketing Manager at GARDENA said: “Our partnership with Huw has gone from strength to strength over the past three years, and the collaboration has become a very important part of our strategy. We’re focusing on growth for 2024, and Huw’s content encourages growth in all forms, from food, to gardening skills and knowledge. By working together and aligning audiences, we’re able to educate and inspire effectively, providing helpful insights online and through in-person event appearances and talks. We’re looking forward to an exciting year for both the brand and for Huw, especially with the upcoming launch of his latest book, which we wish him the best of luck with.”

Speaking on the partnership, Huw Richards said: “I am delighted to continue my partnership with GARDENA into its third year. As a gardener with an online following, I have a responsibility to provide value to my audience. I do this both through the educational content I create, as well as providing recommendations to what products make the job easier. GARDENA is head-and-shoulders above any other brand I have tried in terms of an incredible range of products across the board that carry promised quality with their fantastic guarantees. It is a pleasure to work with such an innovative forward-thinking company that acts in service to the needs of passionate gardeners.”

GARDENA has recently announced a number of new innovations for 2024 to add to its popular product ranges. For more information please visit: https://www.gardena.com/uk