Gardman is promoting its premium wild bird care brand The Ernest Charles Co with a consumer PR campaign that kicks off this week.
A host of live radio broadcasts about bird feeding will air on radio stations across the country.

The company, which works closely with wild bird research organisation British Trust for Ornithology (BTO), has appointed the BTO's Clare Simm as its campaign spokesperson.

Ms Simm, who also helps run the Big Garden Birdwatch, will centre the radio interviews around the importance and benefits of feeding garden birds year-round.

An informative video, which will be promoted over the winter months, will further push the campaign's messaging through print and digital consumer PR, competitions, giveaways and editorial.