Gardman says that since launching at Glee, The Ernest Charles Co range of petcare products is already proving a winning proposition.
The dog food is designed to cater for the increasing number of middle-aged dogs that are developing gluten sensitivity, which is rapidly driving up the market.

All of the hypoallergenic dog food is made in the UK, and is free from wheat, dairy products, soya, pork and artificial colourants. The range has been developed to be gentle on a dog's digestion and is suitable for every stage of a dog's life: puppy, adult and senior.

Also in the range are premium toys, treats, collars, leads and bedding, all presenting retailers with a great opportunity to trade-up consumers.