The Horticultural Trades Association (HTA) has confirmed its ongoing support of Glee, with a new three-year agreement.
The renewed partnership will see the HTA share its knowledge and insight to help add value to the garden industry show until 2018.

Matthew Mein, Glee's event manager at organiser i2i Events, said: "We are delighted to announce that following an extremely positive lead-up to the 2014 show the HTA has confirmed its support for the long-term future of Glee.

"The expertise that they, as an association, can bring to the show is invaluable and will help us to further develop Glee's role as the key annual event for the garden industry.

"Glee has gone through a number of changes ahead of the 2014 show, and having the HTA's ongoing support has been vital in many aspects of this development. I believe having the HTA by our side for the next three years will enable us to further strengthen Glee's long-term future as the unrivalled annual platform for the garden industry to meet, do business, share retailing best practice and address the key issues that are facing us all."

The agreement will see Glee and the HTA work closely together to share and develop ideas designed to benefit both Glee's audience and the HTA's retailer and supplier members.

HTA chief executive Carol Paris added: "Glee remains the foremost UK trade event for manufacturers and suppliers of garden goods and equipment, and as such we felt it was vital to ensure that the HTA and its members maintain a close working relationship with the show."

Kick-starting the renewed partnership will be a host of HTA-supported features at Glee 2014, which starts Sunday, September 14. The association will be driving the content within Glee's seminar theatre, and new at the show will be the HTA CRoP (cost reduction) programme, which entitles HTA members to savings through arrangements set up with partner organisations.

The HTA is also sponsoring the new Leaders for Change lunch. The event brings together key figures from the gardening sector and provides a platform for discussion on how to drive innovation and develop an industry that stays at the forefront of consumer demands. Keynote speaker is Homebase managing director Paul Loft.