Former Garden Industry Manufacturers Association (GIMA) director Neil Gow has joined the Glee team, helping to drive a number of new initiatives that have been introduced for the 2014 show.
In his new role, Mr Gow will be spearheading the drive to bring plants back to the heart of the garden industry show, as well as coordinating an inward mission of international garden retailers, showcasing examples of British garden centre best practice and developing the show's new product awards.
"I've always believed Glee to be a vital part of our industry for both exhibitors and retailers," said Mr Gow. "It should be viewed by all manufacturers and suppliers as the leading showcase for innovation and business development.
"For retailers, particularly the independent outlets, it is a vital source for getting to see suppliers and new products. I hope that my involvement will further strengthen Glee's offering, and I look forward to cementing these new initiatives as a must-see part of the show in 2014 and beyond."
Matthew Mein, Glee event manager, added: "We're very pleased to confirm the appointment of Neil to the Glee team. Neil is a respected and knowledgeable figurehead of the industry, and we've no doubt that his involvement will benefit Glee significantly.
"With experience as a retailer, and also from his time at GIMA, Neil has a very clear understanding of what matters to both manufacturers and retailers - something that will no doubt stand the show in good stead for the coming months."
Organised by i2i Events Group, Glee is the UK's leading garden trade buying event. This year's show, the 40th, will see it move to a new location within the NEC's Halls 17 to 20 on Sunday September 14 to Tuesday 16.