The team behind the leading UK garden retail trade show has recently been expanded with the recruitment of Daniel McAlpin.

Mr McAlpin will be responsible for raising awareness of Glee’s new dedicated pet sector – Pets @ Glee. His remit will include securing leading UK and international pet brands for the showcase, which aims to drive pets directly into the heart of the exhibition and help arm garden retailers with everything that they need to maximise profits of pet products and grooming services instore.  

Mr McAlpin’s role will also see him work to grow Glee’s Plants, and Landscaping and Garden Decoration sectors, and will be looking to bring both new and existing UK-based brands to these popular areas of the event. Finally, he will be overseeing the sponsorship and industry involvement with the Retail Lab at Glee throughout the 2018 campaign.

Mr McAlpin joins Glee from a role on the RWM show and brings with him a wealth of relevant experience, including 12 years within the exhibition market.  During his time with RWM, he was exposed to the landscaping material sector, providing him with a strong and well-informed knowledge of not just the products, but also the challenges that retailers and manufacturers within this industry can face.

Talking about his new appointment, Mr McAlpin said: “I’m excited to become part of the Glee team. The exhibition has a great reputation and I hope to be part of developing this even further. It’s also an exciting prospect to join Glee as the show embarks on another year of change as it relocates within the NEC and expands its added-value feature content. I look forward to seeing how the industry responds and interacts with these changes.”

Glee’s Event Director Matthew Mein added: “We’re pleased to welcome Daniel to the team. He has already made his mark, and no doubt his experience will pay dividends as we look at ways to expand Glee’s offering in 2018 and beyond. I’m sure exhibitors will also welcome his appointment, and no doubt he will provide a strong and ongoing support network for his customers before, during and after their time at the show.”

This year Glee will take place September 10-12 at the NEC Birmingham. There will also be a Glee concession at Spring Fair next month on February 4-8. For more information visit www.gleebirmingham.com.  You can also engage with the show on social media at twitter.com/Glee_Birmingham, www.facebook.com/Glee.Event, and www.youtube.com/user/GleeGardeningBirmingham