All purpose adhesive brand, Gorilla Glue, has embarked on its first national marketing campaign with a £500,000 investment supporting its UK growth.
Sales of the product have been up 50% year-on-year but the company is driving awareness even further with its campaign to increase its penetration of the market.

The campaign will include TV advertising, channel sponsorship, national print and online advertising, including rich video content. This will all also be supported with an on-going PR and social media drive.

Sponsorship of the Discovery Shed TV Channel will see Gorilla Glue reach out to its core audience, covering programming featuring DIY, construction and outdoor extreme adventure. The whole campaign launched at the end of October and to company expects to reach over 3.5 million men overall during a five month period.

A 20 second TV commercial will air from on a range of digital channels, including Channel Five and National Geographic from January, whilst print ads are due to run in the Daily Mirror and Daily Star.

Gorilla Glue is supporting the marketing drive with a nationwide in-store sampling and trial campaign using free single shot packs of Gorilla Glue and eye-catching floor displays. A bespoke £25,000 Gorilla character will also be making an appearance at key events across the UK to bring the Gorilla brand to life.

Euro sales director of Gorilla Glue, Simon Damp, said: "It's an extremely exciting time for Gorilla Glue in the UK as sales and brand awareness continues to grow apace. This is our first UK national marketing campaign, an investment which cements our ambition to grow into the UK's market leading multi-purpose adhesive brand.

"We are confident that this marketing investment will significantly raise customer awareness, driving consumers in store to search out the world's toughest multi-purpose adhesive."