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Gorilla Glue secures major listing with Wilko

Published: 11 June 2015
The glues, tapes and adhesives supplier are hitting the shelves of nearly 200 Wilko stores throughout the UK this month.
Gorilla Glue secures major listing with Wilko
Products including Gorilla Glue Original, Wood Glue and Super Glue and its new packaging tape are now stocked in 184 Wilko stores, as of Monday, June 1.

It's big news for the brand, which recently landed a listing in 590 Boots stores for its O'Keeffes Working Hands Cream and the company believes the introduction of the brand into Wilko will ensure Gorilla Glue is on track to further cement itself as a household name.

Gorilla Glue has also returned to TV with a £1m campaign for the second consecutive year, with the company's iconic 'Gorilla' character', being run across a breadth of channels, including Dave, Sky Sports and Discovery.

Gorilla Glue European sales director Simon Damp said: "The Gorilla Glue family of products are already known for their tough and versatile nature, and to see them being sold in Wilko stores nationally is testament to the demand we are seeing from consumers across the DIY market. This is also a great opportunity to expose the brand to a wider audience, and to show them just what Gorilla Glue can do."

Wilko buyer Lloyd Taylor said: "We are really pleased to be bringing the full Gorilla Glue range to Wilko's and feel it is the perfect fit for our DIY enthusiast customers so that they can get the results that trade professionals would be proud of

"The brand fits perfectly into our DIY category space and the inclusion of Gorilla Glue is a great opportunity to show just how versatile these products are, from DIY projects around the home to Halloween costumes or even making a quirky Father's Day gift."

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