Gorilla Islands boost shopper awareness
Published: 10 November 2016
Gorilla Glue has developed a range of floor display items, including the Gorilla Island, an eye-catching stand that comes fully stocked with Gorilla products.
The island drives incremental sales for merchants through increased shopper awareness. Gorilla Islands are eye-catching, stand-alone displays that come complete with stock, so merchants don’t need to sacrifice any shelf space, and only a minimal amount of floor space is required, ideal for merchants with restricted space in-store.
The Gorilla Island features a television which plays demonstrations and comes complete with a how-to guide on Gorilla Glue products. It is unique to the brand and drives those all-important sales for the merchants.