As we all move forward with new optimism about the future, Gorilla, the brand that’s full of personality and lets everyone know about it – and when your products are this effective, why wouldn’t you? – is back, supporting its famous products with a new heavyweight summer campaign.

However, this campaign also supports the sector as a whole. Because, by spending more on marketing, Gorilla provide their glues and tapes with maximum exposure to customers, which in turn helps retailers to sell more products in their store. Everyone benefits.

So just what is the bright orange adhesive brand doing this time around? Well, it’s soon come to that time of year again: just like Gorilla, the football is back. So Gorilla is focusing one arm of their marketing right there. On digital perimeter boards at famous Premier League grounds such as Old Trafford, Anfield and Stamford Bridge.

The new football season starts in August, and these perimeter boards – featuring animated Gorilla products and headlines – will stand out in the opening games to millions of viewers across the globe. This targeted activity will not only promote the brand to a typically broad customer base but will also help retailers to score, sale after sale.

However, this is only part of what’s going on this summer. Alongside the football sponsorship, Gorilla will continue its dominance of glue and tape adverts on TV.

Retailers should make space for fresh Gorilla stock as customers respond to the brand exposure. It’s a summer of moving forward and getting things done. That’s never been truer than with Gorilla.

Order Gorilla products today. For more information, visit https://uk.gorillaglue.com